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Facebook 100-101 (Meta Certified Digital Marketing Associate) exam is a certification exam offered by Facebook to individuals who wish to become certified in digital marketing. In order to take 100-101 exam, candidates must have a basic understanding of digital marketing concepts, including Facebook tools and ad formats, targeting and bidding strategies, and campaign optimization. Passing 100-101 exam will provide individuals with a certification that demonstrates their knowledge and expertise in digital marketing, and may lead to increased job opportunities and earning potential.

Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#

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The Facebook 100-101 exam is divided into two parts: the first part covers the fundamentals of digital marketing, while the second part focuses on Facebook's advertising platform. 100-101 exam takers are required to demonstrate their knowledge of Facebook's ad formats, targeting options, and metrics. They should also be able to create effective ad campaigns that align with the business objectives and deliver measurable results.