Exam Name: Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Updated: Jul 31, 2026
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Oracle 1z1-349 (Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials) Certification Exam is a professional certification exam designed to validate the skills and knowledge of marketing professionals in the implementation of Oracle Eloqua Marketing Cloud Service 2017. Oracle Eloqua Marketing Cloud is a comprehensive marketing automation platform that helps businesses drive more revenue and improve customer engagement through personalized campaigns and marketing strategies.
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One of the main benefits of passing the Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials exam is a tremendous amount of job opportunities that will come your way. Market trends have shown that Eloqua implementation has become an indispensable tool for companies that aim to update their marketing campaigns to improve customer engagement, and this immense drive for Eloqua implementation has increased the demand for Eloqua professionals.
Oracle 1z1-349 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Eloqua Platform Fundamentals | - Oracle Eloqua architecture and components - Navigation and setup basics |
| Topic 2: Assets and Content Management | - Templates and asset management - Emails, landing pages, and forms |
| Topic 3: Campaign Design and Execution | - Lead nurturing workflows - Campaign canvas and orchestration |
| Topic 4: Integration and Data Management | - CRM integration (e.g., Salesforce) - Data import/export and APIs |
| Topic 5: Segmentation and Targeting | - Dynamic lists and audience building - Segmentation rules and filters |
| Topic 6: Contact Management and Data Model | - Contacts, accounts, and custom objects - Data import and synchronization |
| Topic 7: Reporting and Analytics | - Campaign reporting - ROI and engagement tracking |
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