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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. "LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A) Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
B) Create a static list to segment the prospects, and then schedule email list sends with completion actions
C) Create a list using a segmentation rule, then use completion actions on a form for the actions
D) Create an automation rule with rules to segment the prospects and actions send the emails

2. LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A) Enable tracking opt-in preferences for all website visitors.
B) Remove tracking code from the website and create new sites for each country.
C) Create visitor filters for prospects that are known to be located in Europe.
D) Enable tracking opt-in preferences for visitors from specific countries.

3. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) Marketing Cloud Account Engagement user ID
B) Salesforce username
C) User email address
D) CRM ID

4. A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

A) Dynamic list based on the form submission
B) Automation rule based on the form submission
C) Completion action on the form submission
D) Segmentation rule based on the form submission

5. If someone opt-out's do we need to delete this Prospect record?

A) False. It is restricted by law not to email them, but we still can track the activity
B) Yes, it is restricted by law

Solutions: