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Salesforce Certified Marketing Cloud Consultant certification is a prestigious credential that is recognized globally. It demonstrates the candidate's ability to design and implement Marketing Cloud solutions that meet business requirements. Salesforce Certified Marketing Cloud Consultant certification exam is designed to test the candidate's knowledge and expertise in Marketing Cloud, and passing the exam showcases the candidate's proficiency in Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification provides access to a vast community of Salesforce professionals, which can help the candidate to expand their network and learn from other experts in the field. Salesforce Certified Marketing Cloud Consultant certification also opens up new career opportunities, as many companies are looking for professionals who have a proven track record in Marketing Cloud.
Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Exam is a certification exam designed to test the knowledge and skills of individuals who work with the Salesforce Marketing Cloud. Marketing-Cloud-Consultant exam is targeted towards professionals who have experience in marketing automation, email marketing, and other marketing technologies. Salesforce Certified Marketing Cloud Consultant certification is intended to demonstrate that an individual has the knowledge and skills to design, build, and implement marketing campaigns using the Salesforce Marketing Cloud.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling and Management | 21% | - Data import, export and transformation - Contact configuration and identity management - Reporting, tracking and data views - Data extensions, attribute groups and relationships |
| Topic 2: Discovery and Architecture | 16% | - Solution design and architecture planning - Long-term solution maintainability and scalability - Requirements gathering and analysis - Data and segmentation strategy design |
| Topic 3: Account Configuration | 12% | - User roles, permissions and security settings - Mobile Studio configuration and features - Account hierarchy and business unit setup - Sender authentication and deliverability management |
| Topic 4: Messaging | 11% | - Content personalization and dynamic content - Message delivery and optimization - Email, SMS and push message design - Cross-channel messaging strategy |
| Topic 5: Integration | 20% | - Integration with Salesforce CRM and external systems - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging |
| Topic 6: Automation | 20% | - Complex automation scenarios and best practices - Journey Builder design and implementation - Scheduling and monitoring automations - Automation Studio activities and workflows |
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