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Salesforce Marketing-Cloud-Developer Certification Exam consists of 60 multiple-choice questions, and individuals have 105 minutes to complete the exam. Marketing-Cloud-Developer exam is administered by Kryterion, a third-party testing provider. Marketing-Cloud-Developer exam is available in English and costs $400 USD. Individuals who do not pass the exam on their first attempt can retake the exam after a 24-hour waiting period.
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To become a Salesforce Certified Marketing Cloud Developer, candidates must possess a deep understanding of the Salesforce Marketing Cloud platform and its various features. They must also have experience in developing and implementing marketing automation solutions using Salesforce Marketing Cloud. Marketing-Cloud-Developer exam is designed to test the candidate's proficiency in using the platform to create, deploy and manage campaigns across multiple channels.
Salesforce Marketing-Cloud-Developer certification exam is designed to test the knowledge and skills of professionals who work with the Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Developer Exam certification validates that the individual has the expertise required to create and manage complex marketing automation processes and integrations.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Platform Architecture | 15% | - Implement triggered send architectures - Design solutions using Journey Builder - Configure and use Query Activities - Create and manage CloudPages - Build automations in Automation Studio |
| Topic 2: AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation - Write Server-Side JavaScript for custom functionality |
| Topic 3: Data Modeling | 16% | - Utilize Data Views for data access - Define contact data structure and contact key - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) - Implement data import and export processes |
| Topic 4: Marketing Cloud APIs | 20% | - Create and manage API integrations - Work with API endpoints for data operations - Implement API authentication methods - Utilize REST and SOAP APIs for integrations |
| Topic 5: Contact Handling | 14% | - Manage contact attributes and data - Use contact model concepts effectively - Handle contact identity resolution - Implement contact segmentation and filtering |
| Topic 6: Security and Data Governance | 12% | - Configure data privacy and compliance settings - Implement role-based access controls - Apply data retention policies - Manage API key security and OAuth flows |
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