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Microsoft MB2-719 Exam Syllabus Topics:

TopicDetailsWeights
Create and manage marketing emails

Create email messages
-Create an email message by using a template; use basic HTML markup to create email messages; identify mandatory dynamic fields; add dynamic content to email messages

Publish and manage email messages
-Identify message requirements; preview messages by using the Basic and Inbox options; validate messages; publish messages

10 – 15%
Set up and configure Microsoft Dynamics 365 for Marketing

Set up Microsoft Dynamics 365 for Marketing
-Perform initial set up steps; configure organizational, business management, and customization settings; define default matching strategies; view quota limits

Configure other settings
-Configure event settings; configure Customer Insights synchronization; upload images to file storage; view and manage keywords for an organization; create templates, including activity templates

Manage data quality and privacy
-Identify GDPR rules for individuals and organizations; identify how Microsoft Dynamics 365 supports GDPR; configure permission-based marketing; track online behavior; manage email unsubscribe requests; manage data imports and deduplication

Integrate Microsoft Dynamics 365 for Marketing with other services
-Integrate with the Customer Insights service; use Power BI to view Microsoft Dynamics 365 for Marketing data; identify how custom channels work with Microsoft Dynamics 365 for Marketing

10 – 15%
Manage events

Create events and webinars
-Create an event team; set up sessions, including internal and external tracks; set up speakers; create event passes; set up venues; manage sponsors; manage vendors, logistics, and accommodations; identify webinar types; configure webinar options

Manage webinars
-Configure the event portal; create event invitations, banners, and social media posts; register and check in attendees; gather event feedback; review events

5 – 10%
Manage customer journeys

Create journeys
-Identify and describe journey template types; identify content types; set up a customer journey; implement Activity and Launch Workflow options; implement targets; identify flow control components; implement flow control for journeys

Publish and manage journeys
-Configure required options for publishing journeys; check campaigns for errors; publish a campaign; display customer journey insights

10 – 15%
Create and distribute surveys

Create surveys
-Create a theme and upload images; add pages to a survey and personalize data; identify survey question types; add survey questions; identify respondent types; configure responsive routing

Preview, test, and publish surveys
-Add surveys to emails; add surveys to customer journeys; clone, import, and translate surveys

Manage survey responses
- Interpret survey results; identify report types; run reports; view data in the survey dashboard; create leads from surveys

5 – 10%
Manage leads

Create and manage leads
-Identify and describe stages in the lead life cycle; create leads manually or automatically; synchronize leads from LinkedIn by using the LinkedIn connector; create segments by using Microsoft Dynamics Customer Insights integration

Assess sales readiness
-Create fixed rule and behavior rule scoring conditions; create compound conditions; set up single and multiple condition models; configure advanced lead scoring; configure sales readiness thresholds; review lead conversion metrics

10 – 15%
Manage segments and lists

Create and manage segments
-Identify segment types; create market segments including dynamic, static, and suppression segments; implement segment naming rules; view segment entities and relationships by using the Explore hyperlink; configure dynamic segments by using the Designer; combine segments using union, exclude, or intersect logic

Create and manage subscription centers and lists
-Identify usage scenarios for subscription lists; create a subscription list; add a subscription list to a form; create a segment based on a subscription list

10 – 15%
Create and manage marketing forms and pages

Create marketing forms
-Identify types of marketing forms; identify form requirements and limitations; create a marketing form by using a template; create landing forms, subscription centers, and Forward to a Friend pages

Create and manage marketing pages
-Create marketing pages; add form blocks to marketing pages; add forms to form blocks; apply a style to marketing pages; integrate marketing pages with marketing emails; create and use dynamic tests links; implement dedicated marketing page blocks; preview and validate marketing pages; publish a marketing page

10 – 15%

Who should take the MB2-719 exam

The Microsoft Dynamics 365 for Marketing MB2-719 Exam certification is an internationally recognized validation that identifies persons who earn it as possessing skilled in Microsoft Dynamics. If candidates want significant improvement in career growth needs enhanced knowledge, skills, and talents. The Microsoft Dynamics 365 for Marketing MB2-719 Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass Microsoft Dynamics 365 for Marketing MB2-719 Exam then he should take this exam.

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