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Instant Download Microsoft : MB2-720 Questions & Answers as PDF & Test Engine
- Exam Code: MB2-720
- Exam Name: Functional Application in Microsoft Dynamics Marketing
- Updated: Sep 09, 2026
- No. of Questions: 90 Questions and Answers
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Lead Management and Scoring | - Lead scoring and qualification - Lead lifecycle management |
| Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
| Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
You need to import 100 client contacts from a Microsoft Excel workbook (.xlsx file) into Microsoft Dynamics Marketing.
What should you do?
- A. Save the workbook to your computer as a text (.txtj file and then import the contacts from the text file.
- B. Save the workbook to your computer as an XPS Document (jcps file) and then import the contacts from the saved file.
- C. Save the workbook to your computer in its current format and then import the contacts from the workbook.
- D. Save the workbook to your computer as an OpenDocument Spreadsheet (.ods file) and then import the contacts from the saved file.
Answer: A
You are entering budget items into a Microsoft Dynamics Marketing budget worksheet.
Which statement is true when the default budget worksheet interval is set to Monthly?
- A. You can enter budget items and display the budget only for monthly intervals.
- B. You can set the interval for individual budget items by changing the default interval before entering the items.
- C. You can set the interval for individual budget items when entering the items in the workbook,
- D. You can enter budget items only for monthly intervals but can display the budget for other intervals.
Answer: D
What is the effect of changing the Interval value on a media plan?
- A. It changes the available calendar options.
- B. It sets up the basic format of the media plan for data entry.
- C. It changes the display of the analytical data.
- D. It changes the available start dates and end dates.
Answer: C
You create an event in Microsoft Dynamics Marketing.
Which date range specifies the period during which contacts can register for the event?
- A. exhibit start and end dates
- B. registration start and end dates
- C. item start and end dates
- D. event start and end dates
Answer: D
You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?
- A. Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
- B. Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
- C. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.
- D. Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
Answer: C
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