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Oracle 1Z0-1032-26 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Orchestration | - Marketing automation workflows
|
| Campaign Management | - Campaign creation and configuration
|
| Responsys Platform Overview | - Core Architecture and Components
|
| Audience Management | - Data management and segmentation
|
| Analytics and Reporting | - Campaign performance analysis
|
| Message Design and Content | - Email and template design
|
| Deliverability and Compliance | - Email deliverability management
|
Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:
1. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
A) You should have created a corresponding filter for each rule set to be used to identify the segment group.
B) You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
C) You don't have the segment group feature enabled in the Account Administration settings.
D) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
2. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
A) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
3. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
A) Recipients are forwarding your emails to everyone in their address books.
B) Substantial (5%) increase in click-through rates on last week's promotional campaign.
C) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
D) Hard bounce rates are 10% or higher.
E) Your open rates have dropped somewhat since last month.
4. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?
A) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
B) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
C) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
D) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
5. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
A) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
B) An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
C) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
D) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: C,D | Question # 4 Answer: D | Question # 5 Answer: D |
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