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Instant Download SAP : C-C4HMC92 Questions & Answers as PDF & Test Engine
- Exam Code: C-C4HMC92
- Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
- Updated: Sep 13, 2026
- No. of Questions: 123 Questions and Answers
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SAP C-C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | <8% | - Marketing Executive Dashboard - White space analysis - Standard reports and KPIs |
| Topic 2: Integration and Data Upload | 8% - 12% | - Data upload and replication - Integration with SAP Commerce Cloud - Standard integration scenarios - Integration with SAP Cloud for Customer - Integration error monitoring |
| Topic 3: Lead and Account Based Marketing | <8% | - Account-based marketing setup - Lead stage definition - Lead processing and tracking |
| Topic 4: Extensibility | 8% - 12% | - Extensibility options - Configuration extensions - Custom fields and logic |
| Topic 5: Marketing Planning and Performance | <8% | - Budget and spend planning - Marketing calendar - Planning model setup |
| Topic 6: Onboarding and Getting Started | 8% - 12% | - Initial configuration - Core functionality introduction - System overview and navigation |
| Topic 7: Commerce Marketing | <8% | - Product and offer recommendations - Re-marketing scenarios - Webshop segmentation |
| Topic 8: Segments, Campaigns and Journeys | >12% | - Segmentation modeling - Marketing permissions and suppression rules - Campaign categories and execution - Target group types - Personalized content creation |
| Topic 9: Administration Tasks | 8% - 12% | - Workflow setup - Contact anonymization - Marketing object lifecycle - User and role management - Self-service configuration |
| Topic 10: Dynamic Customer Profiling | >12% | - Best Record concept - Predictive Studio and Score Builder - Sentiment engagement - Data model and enhancement |
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