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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Flighting
B) Continuity
C) Randomization
D) Pulsing

2. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Clarify the program goals and develop a communication strategy.
B) Draft a training outline/course plan for effective communication.
C) Research current information and resources available for managers.
D) Film the CEO delivering an all-staff message about the new management training.

3. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Create a key message document that is aligned with the prospectus.
B) Consult with company counsel, the underwriters, and the underwriters' counsel.
C) Create a comprehensive Q&A anticipating all potential questions.
D) Decline all interviews until the initial public offering has concluded.

4. Which objectives are MOST important when developing a communication strategy?

A) Safe, measurable, actionable, relevant, and targeted
B) Specific, measurable, attainable, relevant, and time-sensitive
C) Strategic, memorable, attainable, and task-oriented
D) Substantial, marketable, actionable, and time-sensitive

5. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Interviews be conducted after layoffs have occurred.
B) Volunteers from the entire group be solicited for interviews.
C) Only the managers who will not be laid off be interviewed.
D) A random sampling of the managers be interviewed.

Solutions: