Exam Name: Marketing Cloud Intelligence Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional Certification
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Updated: Sep 21, 2026
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Use Cases and Activation | - Business reporting use cases - Campaign performance analysis - Cross-channel marketing insights |
| Data Quality and Troubleshooting | - Error handling and debugging - Data validation and monitoring - Performance optimization |
| Administration and Security | - Data access control - Platform configuration - User roles and permissions |
| Analytics and Dashboarding | - Insights and reporting - Visualization best practices - Dashboard creation and configuration |
| Data Ingestion and Integration | - Data sources and connectors - Data synchronization and scheduling - Data ingestion processes |
| Data Modeling and Transformation | - Metrics and dimensions configuration - Data model structure and schema design - Normalization and harmonization |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client's data consists of three data streams as follows:
Data Stream A:
- A. It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
- B. Update Attributes and Hierarchies
- C. Inherit Attributes and Hierarchies
- D. Update Attributes
Correct Answer: C 🗳️
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After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?
- A. The source file does not contain the media Buy entity
- B. All mapped Measurements for a given row have values equal to zero
- C. The file does not contain any measurements (dimension only)
- D. Main entity is not mapped
Correct Answer: B,D 🗳️
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The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:
The mapping is as follows:
Day - Day
Web_site_source - Main Generic Entity Attribute 01
Page Views - Generic Metric 1
*Note that 'web_site_key' and 'web_site_name' are NOT mapped.
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?
- A. 3
- B. 1
- C. 4
- D. 0
Correct Answer: C 🗳️
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What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
- A. Pacing - daily rows are being created for every lead and opportunity keys
- B. The data is stored at the workspace level.
- C. No mappable measurements - all measurements are calculated
- D. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
Correct Answer: A,C 🗳️
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity Key 2
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?
- A. 2
- B. 3
- C. 1
- D. 0
Correct Answer: B 🗳️
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