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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

A. Single Source of Truth
B. Unified view of customer
C. Unified customer profile
D. Single view of customer

Question 2

What are three features of the WebSDK when deployed on a website?

A. Identity and cookie management
B. Configure filters and goals
C. Sitemapping for data collection
D. Rendering campaign for personalisation
E. Loading data from ETL feeds

Question 3

What is the best practice naming convention for attributes?

A. lowerCamelCase
B. Lower_snake_case
C. Upper_snake_case
D. UpperCamelCase

Question 4

What are Marketing Cloud Personalization's machine learning powered algorithms called?

A. Einstein Decisions
B. Data Science Workbench
C. Machine Learning Tools
D. Einstein Recipes

Question 5

What are the three types of ingredients available for a recipe?

A. Machine Learning
B. Catalog-based and Trending
C. Co-Occurrence
D. Recommendations
E. Promotions

Solutions: