Exam Name: Journey Builder 101
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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Updated: Oct 15, 2026
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Salesforce JB-101 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Journey Builder 101 (JB-101) |
| Exam Number: | JB-101 |
| Real Exam Qty: | 157 |
| Exam Format: | Scenario-based Questions, Multiple Choice |
| Related Certifications: | Marketing Cloud Consultant Marketing Cloud Email Specialist Marketing Cloud Account Engagement Specialist |
| Available Languages: | English |
| Recommended Training: | Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) Journey Builder Trailmix |
| Exam Registration: | Salesforce Certification Registration |
| Exam Way: | Online proctored or onsite (Salesforce authorized testing centers) |
| Pre Condition: | Basic understanding of Salesforce Marketing Cloud and email marketing concepts recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com/ |
Salesforce JB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Monitoring and Optimization | - Performance tracking
|
| Automation and Orchestration | - Journey automation tools
|
| Journey Builder Fundamentals | - Journey Builder Overview
|
| Journey Design | - Activities and messaging
|
JB-101 Exam FAQ: Formats, Payment, and Facts
The JB-101 exam is the official assessment behind the Salesforce Journey Builder 101 certification from Salesforce. In an age where technology skills need to be verifiable, a respected credential makes yours visible — it tells the market your abilities have been measured, not merely claimed. Earning it takes real preparation, and that preparation is exactly what our materials support.
Both. The JB-101 test engine works offline once you have opened it online the first time — after that initial run, your connection is optional. The PDF edition goes further for paper learners: print all of the contents and annotate them into a personal workbook. Whichever of the three versions you prefer, the Salesforce Journey Builder 101 content inside is the same daily-checked bank.
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Registration for the JB-101 exam runs through these official channels:
Pick a date that leaves room for steady practice — even a busy schedule can absorb short, regular sessions.
Salesforce recommends these training resources for candidates:
Official training builds the framework; daily-checked practice questions with verified answers build the finishing skill. Use them together.
The official outline divides the JB-101 exam into weighted domains, including:
- Journey Builder Fundamentals ()
- Monitoring and Optimization ()
- Journey Design ()
The Salesforce Journey Builder 101 bank at Exams4sures is checked against these objectives every day, with new items added as the exam evolves.
Basic understanding of Salesforce Marketing Cloud and email marketing concepts recommended
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