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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

A) Custom roles can only be edited by the user who created the role initially.
B) Custom roles are only available within the business in which they were created.
C) Custom roles are available on their Marketing Cloud account.
D) Custom roles override an individual user's granular permission assignments.

2. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A) Engagement Split
B) Join
C) Wait Until Date
D) Einstein STO

3. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A) Emails Studio Settings
B) Campaign Settings
C) Content Builder Settings
D) Account Settings

4. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A) Marketing Cloud Connect
B) Web Analytics Connector
C) Google Analytics 360
D) AMP script for Marketing Cloud

5. Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A) Email Studio > Email > Tracking > Sends
B) Studio > Email > Subscribers > All Subscribers
C) Contact Builder > All Contacts > Email
D) Analytics Builder > Reports > Email Send Report

Solutions: