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Salesforce Marketing-Cloud-Developer exam is a challenging exam that requires extensive knowledge of the Marketing Cloud platform and its developer tools. Marketing-Cloud-Developer exam consists of 60 multiple-choice questions and has a time limit of 105 minutes. The passing score for the exam is 68%, and the exam fee is $200 USD. Marketing-Cloud-Developer exam is available in English and Japanese languages, and it can be taken online or at a testing center.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Contact Handling | 14% | - Use contact model concepts effectively - Implement contact segmentation and filtering - Handle contact identity resolution - Manage contact attributes and data |
| Data Modeling | 16% | - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access - Define contact data structure and contact key - Implement data import and export processes - Design and implement data models using Data Extensions |
| Security and Data Governance | 12% | - Apply data retention policies - Manage API key security and OAuth flows - Implement role-based access controls - Configure data privacy and compliance settings |
| Platform Architecture | 15% | - Create and manage CloudPages - Implement triggered send architectures - Build automations in Automation Studio - Design solutions using Journey Builder - Configure and use Query Activities |
| Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Implement API authentication methods - Create and manage API integrations |
| AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Write Server-Side JavaScript for custom functionality - Use AMPscript functions for data manipulation - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code |
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