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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A) Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
B) Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have
C) Dynamic list of all prospects who have viewed the landing page > Completion action on the form to
D) Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

2. Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A) Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
B) Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
C) Create layout template and import HTML from the landing page URL
D) Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

3. A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A) Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
B) Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
C) Create the form in the first BU, then export the form and import it into each of the other two BUs.
D) Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

4. LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A) Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
B) Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
C) Build dynamic list add criteria as Contact as blank add action as notify assigned user
D) Build automation rules add criteria as Contact as blank add action as notify assigned user

5. A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A) Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
B) Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.
C) Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
D) Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

Solutions: