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To be eligible for the Salesforce Advanced Cross-Channel Certification Exam, candidates should have prior experience in marketing automation and knowledge of Salesforce's Marketing Cloud. Advanced-Cross-Channel exam tests knowledge and skills in areas such as journey building, email marketing, mobile messaging, and social media advertising. Passing Advanced-Cross-Channel exam demonstrates a deep understanding of cross-channel marketing concepts and the ability to use Salesforce's Marketing Cloud to create and execute effective campaigns.
Salesforce Advanced Cross Channel Accredited Professional exam covers a range of topics, including multi-channel marketing strategy, customer journey mapping, email marketing, mobile marketing, social media marketing, and more. Participants will learn how to develop a cross-channel marketing strategy that aligns with their business goals and objectives, and how to execute that strategy effectively using Salesforce tools and technologies.
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To become a Salesforce Advanced-Cross-Channel Accredited Professional, candidates must pass the certification exam, which consists of 60 multiple-choice questions. Advanced-Cross-Channel exam is timed and lasts for 105 minutes, and candidates must score at least 68% to pass. Advanced-Cross-Channel exam covers topics such as cross-channel marketing strategy, email marketing, mobile marketing, social media marketing, and web marketing. Candidates can take the exam at a testing center or online through the Salesforce certification website.
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Salesforce Advanced-Cross-Channel Exam covers a comprehensive range of topics in cross-channel marketing, including email, mobile, social media, web, and advertising. Advanced-Cross-Channel exam is designed to test the candidate’s understanding of the best practices and strategies for delivering a consistent and engaging customer experience across multiple channels. It also evaluates the candidate’s skills in designing and executing effective cross-channel campaigns.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Aligning Cross-Channel Marketing with Business Objectives | - Stakeholder management - Change management - Goal setting | |
| Topic 2: Integrating and Optimizing Marketing Campaigns Across Channels | - Campaign automation - Data synchronization - API integrations | |
| Topic 3: Mobile (SMS/Push) | ||
| Topic 4: Leveraging Customer Data and Analytics for Personalization | - Predictive modeling - Segmentation - Data management | |
| Topic 5: Distributed Marketing | ||
| Topic 6: Einstein for Marketing Cloud | 22.5% | |
| Topic 7: Interaction Studio | ||
| Topic 8: Measuring and Reporting on Cross-Channel Marketing Performance | - Dashboarding - Data visualization - KPI selection | |
| Topic 9: Ad Studio | ||
| Topic 10: Cross-Channel Marketing Strategies and Tactics | - Multi-touch attribution - Channel selection - Campaign planning | |
| Topic 11: Social Studio | ||
| Topic 12: Triggers | ||
| Topic 13: Journey Orchestration |
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