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GCCC Strategic Communication Management Professional Sample Questions:

1. Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A) Automatically make members of the communication team the ambassadors.
B) Establish social media guidelines for ambassadors.
C) Scan channels to see which employees are already speaking about the organization.
D) Create a social media account for the CEO and post on their behalf.

2. Benchmarking is a critical element of communication research because it:

A) can take the place of primary research methods.
B) contributes to the improvement of communication effectiveness by identifying best practices.
C) identifies communication practices that can be easily introduced into the organization with minimal modification.
D) can drive the adoption of new approaches by showing what best-in-class organizations are doing.

3. Which of the following is traditionally developed during an organization's strategic planning process?

A) Values, purpose, priorities, systems, and tasks
B) Programs, markets, targets, products, and features
C) Product, packaging, placement, variety, and price
D) Mission, goals, objectives, strategies, and tactics

4. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Devise a tracking and reporting process.
B) Articulate which communication tools fit best for the project.
C) Review how competitors are communicating about similar products.
D) Define the target audience and how you want them to think or act differently from the current state.

5. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A mandate from senior leadership
B) A comprehensive communication strategy
C) A detailed brand outline
D) A cross-functional communication committee

Solutions: