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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Planning process
B) Business objective
C) Communication tactics
D) Communication strategy

2. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.
B) prepare for a broad range of crises and the financial, organizational, and technical factors.
C) focus on crises common to the industry of the organization and the media management plan.
D) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.

3. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) The number of comments, videos, and photos posted
B) Frequency of use and quality and volume of content shared between participants
C) Number of departments represented and cost per active participant
D) Overall cost of the tool and participant feedback on its functionality

4. Which objectives are MOST important when developing a communication strategy?

A) Safe, measurable, actionable, relevant, and targeted
B) Specific, measurable, attainable, relevant, and time-sensitive
C) Strategic, memorable, attainable, and task-oriented
D) Substantial, marketable, actionable, and time-sensitive

5. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Rewrite the materials for each audience and forward them to the executive.
B) Reach out to a contact in each location and request audience feedback after the presentation.
C) Recommend that the senior executive adapt the presentation for each audience.
D) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.

Solutions: