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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A. To understand the attitude and engagement level each audience may have with the organization during a crisis
B. To have a clear understanding of the diversity of stakeholders and risks associated with each
C. To determine the communication approach for each audience
D. To determine which stakeholders are a priority

Question 2

The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A. procedural instructions in all our communications.
B. strategic content in all our communications.
C. legal choices in all our communications.
D. accurate graphics in all our communications.

Question 3

An effective crisis response strategy begins with:

A. an acknowledgement of the impact of the crisis.
B. an explanation to news media outlets.
C. communication to the organization's public.
D. communication to the organization's employees.

Question 4

Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A. Convene the crisis response team.
B. Start writing a sincere apology to those impacted.
C. Ascertain the negative attention the issue is attracting.
D. Start writing messaging to explain the issue.

Question 5

Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A. Automatically make members of the communication team the ambassadors.
B. Establish social media guidelines for ambassadors.
C. Scan channels to see which employees are already speaking about the organization.
D. Create a social media account for the CEO and post on their behalf.

Solutions: