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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes for theatres. Their website is robust, full of good articles and keywords, and wellorganized. As their new Google AdWords consultant, which one of the following AdWords strategies would you recommend for their different lines of products?

A) Create a campaign based on their products and use placements to target their audience.
B) Create separate campaigns for product line: one for magic tricks, one for stage props, and one for costumes.
C) Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
D) Create one campaign for all of their products to maximize ad exposure.

2. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
B) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
C) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
D) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.

3. Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?

A) An optimized website will receive a better quality score.
B) An optimized website will receive more conversions.
C) An optimized website will receive a better landing page.
D) An optimized website will help organic search results.

4. Larry has configured a custom report in Google Analytics for his client. Larry can see the report fine on his laptop, but his client cannot. Upon further investigation, Larry learns that his client is using Linux, whereas he is using Windows Vista. Both Larry and his client are using Firefox. Of the following, which one do you suspect is the problem for Larry's client?

A) Larry's client doesn't have adequate permission to view the report.
B) Larry's client has an outdated version of Firefox.
C) Larry's client is using Linux.
D) Larry's client won't see the report as the report exists on Larry's computer, not the client's computer.

5. You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?

A) Guest users
B) Object viewers
C) View reports only users
D) Read only users

Solutions: