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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Fred is enabling Google Analytics to include e-commerce reporting on his website. After Fred enables the e-commerce tracking in his site's profile, where does he add the Google Analytics tracking code to his site?

A) The e-commerce tracking code should be included on the receipt page of Fred's website.
B) The e-commerce tracking code should be included on all pages of Fred's website.
C) The e-commerce tracking code should be included on the shopping cart page of Fred's web site.
D) The e-commerce tracking code should be included on the footer section of all pages in Fred's website.

2. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Use English only, as it's the most common of the four languages she's targeting.
B) Create four ad groups - one for each language.
C) Create four ads - one for each language.
D) Create four campaigns - one for each language.

3. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

A) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
B) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
C) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
D) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.

4. Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A) Eligible
B) Ineligible
C) Disapproved
D) Paused/Deleted

5. John is reviewing his conversion tracking in his performance report in the Report Center. John is interested in how the conversion tracking is calculated in the conversion columns. How is the conversion rate calculated for the Cost/Conversion value?

A) Total ad clicks divided by the total ad costs
B) Total cost divided by the number of ad clicks
C) Total cost minus the ad clicks
D) Total cost divided by the ROI of the sale

Solutions: