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Introduction to AdWords Fundamentals Exam

In general, organizations issue certifications for deserving people who have demonstrated their knowledge and competence in a system or solution. The certification of people is a way to establish a bar and create a standard to identify people who can be classified as experts in their field.

Google started with Google Advertising Professionals. He was replaced by Google AdWords certification in 2010 after making changes to the program. In 2013, the program was replaced by Google AdWords partners.

Any person or agency can subscribe to the Google AdWords partner program. To be a certified AdWords professional, a person must pass the basic exam and at least one advanced/specialized exam.

The benefit in Obtaining the AdWords Fundamentals Exam Certification

• If you are looking for a job or are considering a career in digital marketing, having a certification under control is a great advantage. Companies place a high value on certifications. Show that you are dedicated to your career. Your chosen company may also link your certification with your company, thereby increasing the number of individual certifications. If the agency you are applying for does not yet have a badge, you can use your certification as a lever when offering a job.

• If you work in an agency, your customers will see the benefits of working with a Google partner agency. These include direct access to beta features, a direct line to Google support and the guarantee that the agency they hired is using all the best Google AdWords practices in the industry.

• Primary, strengthen your credibility as a digital seller. You can cover the link to your Google Partners profile as evidence of your certification. You can add it to your business card, CV and to your Google+ and LinkedIn profiles.

• The company's profile on the page shows the specializations of an agency. Each has its own separate icon. Agencies can take advantage of their badges and endorsements by offering and winning a new client. This will give them an immediate advantage over the competition, as it means that people who work in the agency are very capable of administering AdWords.

• Partners appear on the Google Partners ad site. Customers can validate their Google / Premier Partner status on the site.

• Because certificates expire 12 months after passing an exam, continuous learning is essential to keep their skills and knowledge updated. This knowledge will not only help you pass the exams but also regulate learning will help you advance professionally.

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What is the duration, language, and format of AdWords Fundamentals Exam

Format: Multiple choices, multiple answers

• Passing score: 80%
• Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
• Number of Questions: 100
• Length of Examination: 120 minutes

Topics of AdWords Fundamentals Exam

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our AdWords Fundamentals exam dumps will include the following topics:

• Budgets and bidding
• Introduction to AdWords
• Campaign and ad group management
• Language & location targeting
• Managing multiple accounts
• Performance, profitability, and growth
• Keyword targeting
• Ad formats
• Account management
• Measurement and optimization

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