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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?

A) Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.
B) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.
C) Google does not accept adult ads.
D) Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

2. Which of the following is used to start the search query?

A) Proxy server
B) Google web server
C) Index server
D) Doc server

3. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A) No, Google AdWords can automatically change the bids, but only for seven-day increments.
B) Yes, Nancy can do this through Google AdWords' Demographic bidding.
C) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
D) Yes, Nancy can do this through Google AdWords' Ad scheduling.

4. Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A) +["Iron Man"]
B) ("Iron Man")
C) -[Iron Man]
D) {Iron Man}

5. Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like to create a filter to see how her ads are performing, the number of impressions for the ads, and other details. How can Amy create this?

A) Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the Filter.
B) Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the Filter option, to create a filter.
C) Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.
D) Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter.

Solutions: