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IBM 000-M247 Exam Syllabus Topics:

SectionObjectives
Business Analytics Solutions- Reporting and analysis
  • 1. Self-service analytics
  • 2. Ad hoc reporting
  • 3. Dashboards and scorecards
IBM Cognos Business Intelligence Portfolio- Business Intelligence overview
  • 1. IBM Cognos Business Intelligence value proposition
  • 2. Core components and capabilities
  • 3. Business benefits and use cases
Competitive Positioning- Competitive differentiation
  • 1. Positioning against competing BI solutions
  • 2. IBM Cognos strengths
Sales Strategy- Sales opportunities
  • 1. Objection handling and value articulation
  • 2. Target customers and industries
  • 3. Cross-selling and up-selling opportunities
Customer Requirements and Positioning- Identifying customer needs
  • 1. Business value and ROI messaging
  • 2. Business challenges addressed by Cognos BI
  • 3. Solution positioning against customer scenarios

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