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Instant Download IBM : M2020-229 Questions & Answers as PDF & Test Engine
- Exam Code: M2020-229
- Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
- Updated: Jul 23, 2026
- No. of Questions: 45 Questions and Answers
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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM SPSS Predictive Analytics Overview | - Introduction to IBM SPSS Predictive Analytics portfolio - Business value of predictive analytics - Core capabilities of SPSS predictive solutions |
| Topic 2: Sales Methodology for IBM SPSS | - Objection handling and value justification - Mapping solutions to business outcomes - Understanding customer pain points |
| Topic 3: IBM SPSS Use Cases | - Operational decision-making support - Predictive modeling and forecasting scenarios |
| Topic 4: Industry Applications | - Risk management and fraud detection - Marketing optimization and campaign analytics - Customer analytics and segmentation |
| Topic 5: Solution Positioning and Sales Strategy | - Value-based selling approach - Identifying customer use cases for predictive analytics - Positioning IBM SPSS against competing solutions |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. Which SPSS product best meets the needs of a customer looking to automate model building or share and protect analytical assets?
A) SPSS Data Collection
B) SPSS Collaboration and Deployment Services
C) SPSS Statistics
D) SPSS Modeler
2. Which characteristic of SPSS Modeler appeals more to power data mining experts?
A) Automated data preparation
B) No programming needed
C) SPSS Statistics integration
D) Automated modeling
3. SPSS Decision Management is most concerned with optimizing which type of decisions?
A) Tactical
B) Strategic
C) Personnel
D) Operational
4. A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?
A) SPSS Data Collection
B) SPSS Collaboration and Deployment Services
C) SPSS Statistics
D) SPSS Modeler Premium
5. What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?
A) Scorecards and dashboards.
B) Automated modeling and data preparation.
C) Intuitive visual interface.
D) Open and scalable architecture.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A |
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