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Instant Download IBM : M2020-229 Questions & Answers as PDF & Test Engine
- Exam Code: M2020-229
- Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
- Updated: Sep 15, 2026
- No. of Questions: 45 Questions and Answers
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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM SPSS Predictive Analytics Overview | - Introduction to IBM SPSS Predictive Analytics portfolio - Business value of predictive analytics - Core capabilities of SPSS predictive solutions |
| Topic 2: Sales Methodology for IBM SPSS | - Objection handling and value justification - Mapping solutions to business outcomes - Understanding customer pain points |
| Topic 3: IBM SPSS Use Cases | - Operational decision-making support - Predictive modeling and forecasting scenarios |
| Topic 4: Industry Applications | - Risk management and fraud detection - Marketing optimization and campaign analytics - Customer analytics and segmentation |
| Topic 5: Solution Positioning and Sales Strategy | - Value-based selling approach - Identifying customer use cases for predictive analytics - Positioning IBM SPSS against competing solutions |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Which SPSS product best meets the needs of a customer looking to automate model building or share and protect analytical assets?
- A. SPSS Data Collection
- B. SPSS Collaboration and Deployment Services
- C. SPSS Statistics
- D. SPSS Modeler
Correct Answer: B 🗳️
Which characteristic of SPSS Modeler appeals more to power data mining experts?
- A. Automated data preparation
- B. No programming needed
- C. SPSS Statistics integration
- D. Automated modeling
Correct Answer: D 🗳️
SPSS Decision Management is most concerned with optimizing which type of decisions?
- A. Tactical
- B. Strategic
- C. Personnel
- D. Operational
Correct Answer: D 🗳️
A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?
- A. SPSS Data Collection
- B. SPSS Collaboration and Deployment Services
- C. SPSS Statistics
- D. SPSS Modeler Premium
Correct Answer: C 🗳️
What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?
- A. Scorecards and dashboards.
- B. Automated modeling and data preparation.
- C. Intuitive visual interface.
- D. Open and scalable architecture.
Correct Answer: A 🗳️
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