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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?

A. Once an account is upgraded to Multi-Org, it cannot be turned off.
B. Custom profile and subscription centers will not be required.
C. Shared Salesforce Data Extensions will be enabled across business units.
D. Existing accounts cannot be upgraded to Multi-Org.

Question 2

Northern Trail Outfitters wants to know the number of contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A. Query the Subscriber Data View and extract it weekly
B. Configure the Contact Extract Activity in Automation Studio
C. Query the Contact Data View and transfer it weekly
D. Schedule the Contacts Counts Standard Report

Question 3

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

A. Contact Evaluation > Evaluate all records
B. Contact Evaluation > Evaluate new records only
C. Journey Settings > Use email attribute from Contacts
D. Journey Settings No re-entry

Question 4

Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a Campaign Member to a Loyalty Members ' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

A. Create an import definition for a Salesforce Campaign.
B. Create a Journey with a Salesforce Campaign entry source and an Email Activity.
C. Use Content Builder Send Flow to send the email to the Salesforce Campaign.
D. Create a scheduled Automation with a Query Activity and a Send Email Activity.

Question 5

Northern Trail Outfitters wants to include a ' view online ' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

A. %%view_as_webpage%%
B. %%vawp%%
C. %%view_online%%
D. %%view_email_url%%

Solutions: