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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - Mobile SDK integration - BlueKai Core Tag deployment - First-party data ingestion methods |
| Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Reporting & Optimization | 15% | - Audience profile and discovery reports - Performance analysis and optimization - Site Hits and Inventory reports |
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