Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Email Marketing Best Practices | 15% | - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies |
| Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
- A. DoNotTtad preferences
- B. Bounced contacts from previous sends
- C. Suppressed contacts from contact deletion
Correct Answer: B 🗳️
Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
- A. Use a Decision Split activityon the journey canvas.
- B. Use Automation Studio to query a population into a data extension.
- C. Use Filter Contacts criteria in the journey entry source.
Correct Answer: C 🗳️
Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
- A. Report Definition Activity in Automation Studio
- B. Report Scheduling in Datorama Reports
- C. File Transfer Activity in Automation Studio
Correct Answer: C 🗳️
Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
- A. Create automations that import the data directly into the child BUs to bypass the parent level BU.
- B. After the file import, use the transfer file activity to move data into data extensions in child BUS.
- C. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
Correct Answer: C 🗳️
Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Overwrite
- B. Add and Update
- C. Append
Correct Answer: A 🗳️
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