Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Subscriber and Data Management | - List and data management
|
| Compliance and Security | - Privacy and regulatory compliance
|
| Email Marketing Operations | - Email Studio setup and configuration
|
| Automation and Journeys | - Journey Builder fundamentals
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Personalization Builder
- B. Parameter Manager
- C. Advertising Studio
- D. Web and Mobile Analytics
Correct Answer: B 🗳️
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Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose2 answers
- A. Pre-warmed IP address can be purchased from Salesforce
- B. Length of time needed to pause sending is greater than one month
- C. All of NTO's accounts should be on the same stack
- D. Send volume is large enough to maintain a positive or neutral reputation
Correct Answer: C,D 🗳️
Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions support Customer ID to be used as Subscriber Key.
- C. Data extensions can store HTML code as an attribute.
- D. Data extensions allow for add/update Import activity.
Correct Answer: D 🗳️
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A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the team has a date stamp to avoid duplication
- B. Use the exact file name used for the trigger in the Import File Activity
- C. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- D. Make sure the files are placed in the correct subfolder within the SFTP
Correct Answer: C 🗳️
Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).
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