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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Concepts of Marketing Cloud Engagement15%- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
Topic 2: Data Management and Segmentation20%- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships
- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
Topic 3: Discovery and Requirements15%- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs
- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
Topic 4: Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
Topic 5: Content and Messaging15%- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
Topic 6: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

分析チームは、営業チームにタイムリーな最適な次の行動を提供するために、メールの指標(送信数、開封数、クリック数)に関する1時間ごとの最新情報を入手したいと考えています。
チームはどのような方法を用いるべきか?

  • A. 定期報告
  • B. データビュー
  • C. トラッキング抽出
  • D. ログを送信
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).

顧客は、旅程の一部としてSMSメッセージを送信したいと考えています。しかし、メッセージが購読者の就寝時間中に送信されることを懸念しています。購読者が午前1時から午前6時の間に旅程の一部としてSMSメッセージを受信する資格がある場合、顧客はメッセージを送信しないことを希望しています。
コンサルタントは、基準を満たすためにどのような解決策を推奨すべきでしょうか?

  • A. 購読者をジャーニーから離脱させるためのジャーニーゴールを作成します。
  • B. 午前0時にインポート定義を実行して、抑制リストを作成します。
  • C. JourneyのSMSアクティビティ内にブロックアウトウィンドウを作成します。
  • D. 午前0時30分にSQLクエリを実行して、抑制リストを作成します。
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).

顧客は、Marketing Cloudからトランザクションメッセージが送信されなかった場合に、リアルタイムでAPI経由でアラートを受け取る仕組みを構築したいと考えています。現在、専任の開発者を雇用する手続きを進めていますが、開発者が保守管理できるような実装を事前に用意しておきたいと考えています。
このソリューションを確実に導入するために、顧客はどのような準備を整えておくべきでしょうか?

  • A. データを取り込むためのInteraction Studioインスタンス
  • B. データを取り込むためのDatoramaインスタンス
  • C. コールバックと購読を受信および確認する外部システム
  • D. 未送信通知アクティビティを含むトランザクションジャーニー
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).

ある学校法人では、保護者と生徒の組み合わせごとに1つの連絡先を使用し、送信先に応じてメールアドレスを更新しています。しかし、どのメールアドレスがどのメールを受信して​​いるかに関するデータを取得したいと考えています。
これを実現するために、どのような機能を利用できるでしょうか?

  • A. 最近のメール送信レポート
  • B. データビュー
  • C. トラッキング抽出
  • D. ログを送信
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).

ノーザン・トレイル・アウトフィッターズ(NTO)は、新たな顧客オンボーディングの一環として、メールに加えてSMSやプッシュ通知を送信する予定だ。
コンサルタントは、各加入者固有の識別子として何を推奨すべきでしょうか?

  • A. 連絡先キー用の加入者の電話番号などの数値フィールド。
  • B. 連絡先キーの物理アドレスのような共通フィールド。
  • C. 連絡先キーのGUIDまたは生成された別のID。
  • D. 連絡先キーのメールアドレス。
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for Exams4sures members. You can sign-up / login (it's free).

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