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Instant Download Salesforce : MCE-Con-201 Questions & Answers as PDF & Test Engine
- Exam Code: MCE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
- Updated: Sep 11, 2026
- No. of Questions: 101 Questions and Answers
- Download Limit: Unlimited
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Account hierarchy design and management - Mobile Studio configuration and troubleshooting |
| Messaging | 11% | - Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability |
| Integration | 20% | - Data model design for personalized messaging - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting |
| Automation | 20% | - Automation type and activity selection - Automation Studio workflow implementation - Journey Builder flow design |
| Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Contact identity and data governance - Data object selection and relationship definition |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A customer wants to send SMS messages as part of a journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run a SQL Query at 12:30 a.m. to create a suppression list.
- B. Run an Import Definition at 12 a.m. to create a suppression list.
- C. Create a Journey Goal to exit subscribers from the journey.
- D. Create a BLOCKOUT window within the Journey ' s SMS Activity.
Answer: D
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Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
- A. Dynamic Content Block
- B. Enhanced Dynamic Content Block
- C. LookupRows AMPscript function
- D. Lookup AMPscript function
Answer: C
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Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
- A. Once an account is upgraded to Multi-Org, it cannot be turned off.
- B. Custom profile and subscription centers will not be required.
- C. Shared Salesforce Data Extensions will be enabled across business units.
- D. Existing accounts cannot be upgraded to Multi-Org.
Answer: A
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Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.
Which two options would meet these requirements? (Choose 2)
- A. Scheduled Automation
- B. Decision Split
- C. SQL Query
- D. File Drop Automation
Answer: C,D
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Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and journeys in each environment prior to launching in Production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
- A. Change Sets
- B. Configuration Manager
- C. Package Manager
- D. Ant Migration Tool
Answer: C
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