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Certification Path

Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.

Salesforce Certified Marketing Cloud Consultant certification is a valuable credential for marketing professionals who work with the Salesforce Marketing Cloud platform. It demonstrates a deep understanding of the platform and the ability to apply it to real-world marketing scenarios. Passing the certification exam can open up many career opportunities and help you advance in your marketing career.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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Salesforce Marketing-Cloud-Consultant日本語 Exam Syllabus Topics:

SectionWeightObjectives
Automation20%- Scheduling and monitoring automations
- Complex automation scenarios and best practices
- Automation Studio activities and workflows
- Journey Builder design and implementation
Data Modeling and Management21%- Data import, export and transformation
- Reporting, tracking and data views
- Data extensions, attribute groups and relationships
- Contact configuration and identity management
Account Configuration12%- Account hierarchy and business unit setup
- User roles, permissions and security settings
- Mobile Studio configuration and features
- Sender authentication and deliverability management
Integration20%- Marketing Cloud Connect configuration and troubleshooting
- Integration with Salesforce CRM and external systems
- Extension products and integration solutions
- Data model support for personalized messaging
Discovery and Architecture16%- Data and segmentation strategy design
- Long-term solution maintainability and scalability
- Solution design and architecture planning
- Requirements gathering and analysis
Messaging11%- Content personalization and dynamic content
- Message delivery and optimization
- Email, SMS and push message design
- Cross-channel messaging strategy

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