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The Salesforce CRT-550 exam is intended for experienced professionals who have a deep understanding of marketing concepts and are familiar with the Salesforce ecosystem. Preparing for your Salesforce Certified Marketing Cloud Consultant Exam certification exam consists of 60 multiple-choice questions and is timed at 105 minutes. CRT-550 exam is administered by Salesforce and is available in English, Japanese, and Spanish. Successful completion of the exam results in the award of the Salesforce Certified Marketing Cloud Consultant credential.

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Salesforce CRT-550 certification exam is divided into different sections, which cover various aspects of Marketing Cloud consulting. These sections include email marketing, mobile marketing, social media marketing, and data management. CRT-550 exam also tests the candidate's knowledge of the Salesforce Marketing Cloud platform, including its features, functionality, and best practices for implementation.

How much CRT-550 Exam Cost

The price of the CRT-550 exam is $200 USD.

Reference: https://trailhead.salesforce.com/en/academy/classes/crt550-prepare-for-your-marketing-cloud-consultant-exam/

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Salesforce CRT-550 Exam Syllabus Topics:

SectionWeightObjectives
Messaging11%- Design and implement cross-channel messaging
  • 1. Monitor deliverability and performance
  • 2. Configure send classifications and delivery rules
  • 3. Implement personalization and dynamic content
  • 4. Test and validate message content and rendering
  • 5. Design email, SMS and push notification solutions
Automation20%- Design and implement automation workflows
  • 1. Define entry criteria and activities
  • 2. Schedule and monitor automation activities
  • 3. Design and build multi-step journeys
  • 4. Implement data imports, extracts and file transfers
  • 5. Compare Automation Studio and Journey Builder capabilities
Integration20%- Marketing Cloud Connect and system integration
  • 1. Understand prerequisites for Marketing Cloud Connect
  • 2. Segment Sales/Service Cloud data in Marketing Cloud
  • 3. Send messages to Sales/Service Cloud objects
  • 4. Integrate with external systems and data sources
Data Modeling and Management21%- Design data structures and manage data lifecycle
  • 1. Implement segmentation and data filtering
  • 2. Manage data quality, deduplication and compliance
  • 3. Design data extensions, lists and relationships
  • 4. Utilize data views and tracking data
  • 5. Select appropriate data import methods
Account Configuration12%- Configure accounts, security and settings
  • 1. Determine business unit structure
  • 2. Configure Sender Authentication Package
  • 3. Troubleshoot configuration issues
  • 4. Manage reply mail management and deliverability settings
  • 5. Design role and permission structure
Discovery and Architecture16%- Gather business requirements and design solution architecture
  • 1. Recommend required skill sets for solution utilization
  • 2. Recommend solutions based on branding and creative strategies
  • 3. Evaluate viability of external systems integration
  • 4. Define data and segmentation requirements
  • 5. Select components for subscriber lifecycle management
  • 6. Determine required information for solution design

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