CRT-550 Training & Certification Get Latest Salesforce Marketing Cloud Consultant Updated on Aug 31, 2021
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NEW QUESTION 105
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Text (15)
- B. Number
- C. Decimal (15,2)
- D. Decimal (15,0)
Answer: D
Explanation:
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION 106
Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers
- A. The contact falls below the High Water Mark.
- B. The interaction allows re-entry only after exiting, and the contact already exists.
- C. The interaction has an A/B/n split, and the contact does not meet the criteria.
- D. The entry event was not fired via Automation Studio.
- E. The contact did not meet the entry criteria.
Answer: A,B,E
NEW QUESTION 107
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- D. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
Answer: A
NEW QUESTION 108
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. data extension with opt in status
- B. WebCollect
- C. Send email activity which contains a link to subscription center
- D. SmartCapture
Answer: C,D
NEW QUESTION 109
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- B. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
- C. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
- D. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
Answer: D
NEW QUESTION 110
Which three statements are correct about Data Designer? Choose 3 answers
- A. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- B. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- C. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- E. Each attribute group can contain multiple lists, and each list can include multiple attributes.
Answer: A,C,D
NEW QUESTION 111
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Get existing records updated with new Keys sourced from Sales Cloud instance.
- B. Identify what key the customer wants and have the MC Contact model control it.
- C. Purge the current records and carry on with new keys sourced from Sales Cloud.
- D. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
Answer: A,B
NEW QUESTION 112
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Fire the event in both Automation Studio and the Entry Event.
- B. Import new subscribers to the All Subscribers table.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Select a source DE with a root relationship to the contact.
Answer: C,D
NEW QUESTION 113
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- B. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
- C. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- D. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- E. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
Answer: A,D,E
NEW QUESTION 114
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
- A. The email will avoid detecting by various SPAM filters.
- B. A custom text version will be sent with your HTML email.
- C. An auto-generated text version will be sent with your HTML email.
- D. Open and click activity are tracked in either version.
Answer: C,D
NEW QUESTION 115
By which three standard methods could contacts be injected into a journey? Choose 3 answers
- A. Date-Based Event
- B. CloudPages Form Submit Event
- C. Predictive Intelligence Event
- D. Mobile Response Event
- E. Sales/Service Cloud Event
Answer: A,B,E
NEW QUESTION 116
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. What publication lists will be used?
- B. Will new users have an "Email ID"?
- C. What will be used as the Subscriber Key?
- D. How will Marketing Cloud and the database sync up?
- E. Will the company need a custom preference center?
Answer: B,C,D
NEW QUESTION 117
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Personalization Strings still allow PII to be displayed within an email.
- B. Tokenized Sending should be combined with field-level data encryption for additional security.
- C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- D. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
Answer: C,D
NEW QUESTION 118
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
- A. Link to the Marketing Cloud API
- B. Link to the Web Analytics Provider API
- C. Link to Marketing Cloud data extensions
- D. Link to the Web Analytics SFTP
Answer: C
NEW QUESTION 119
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)
- A. Use different subject lines and send "win back" emails with exclusive offers.
- B. Remove subscribers who have not opened emails in three months.
- C. Increase volume of sending, trying new times and days of the week.
- D. Send inactive subscribers different messaging at a different frequency.
Answer: B,D
NEW QUESTION 120
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