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Salesforce Marketing-Cloud-Personalization: Marketing Cloud Personalization Accredited Professional Exam is intended for Marketing Cloud professionals who are responsible for creating and executing personalized customer experiences. Marketing-Cloud-Personalization exam is ideal for marketing professionals who want to demonstrate their expertise in using Marketing Cloud Personalization to drive customer engagement and loyalty. Marketing Cloud Personalization Accredited Professional Exam certification will help you stand out from other marketing professionals and enhance your career prospects.
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Salesforce Marketing Cloud is a powerful platform that helps businesses in managing customer data, creating and deploying campaigns, and analyzing their marketing efforts. One of the most important features of the Marketing Cloud is personalization, which enables businesses to deliver relevant and personalized experiences to their customers. The Marketing Cloud Personalization Accredited Professional Certification Exam is designed to test the knowledge and skills of professionals in this field.
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Salesforce Marketing-Cloud-Personalization (Marketing Cloud Personalization Accredited Professional) Certification Exam is a certification that proves your expertise and knowledge in the area of personalization within the Salesforce Marketing Cloud platform. Marketing Cloud Personalization Accredited Professional Exam certification is designed for professionals who are responsible for creating and implementing personalized marketing strategies to enhance the customer experience.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216
Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Segmentation | 18% | - Segment rules - Segment overview - Filters and goals - Segment export - Reporting and analytics - Journey Builder segment listener |
| Sitemap | 18% | - Web SDK implementation - Catalog and page mapping - Overview and best practices - Content zones - Unified customer profile |
| Einstein Capabilities | 10% | - Einstein recipes - Recipe ingredients |
| Solution Overview | 16% | - Definition of Marketing Cloud Personalization - Core components of standard implementation - Product terminology - Typical use cases - Business value of real-time interaction management |
| Activation | 18% | - Campaign testing and optimization - Content creation and management - Personalization campaigns - Delivery channels |
| Data Integration | 14% | - Salesforce Connector - Event API - Data flows in and out of the system - ETL feed system |
| Setup & Administration | 6% | - Initial setup process - User attributes management - Identity system configuration |
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