[Dec-2021] MCE Exam Dumps Pass with Updated 2021 Marketo Certified Expert Exam
Free MCE Exam Dumps to Pass Exam Easily
Who should take the MCE Exam
The Marketo Licensed Specialist, MCE certification is a globally recognized certification which is also covered in MCE Dumps, generally developed for:
SEO advertising supervisor
Email automation professional
Responsible for the automation of advertising and marketing
Media automation supervisor
Advertising and digital marketing supervisor
Responsible for advertising procedures
NEW QUESTION 27
A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?
- A. Create a segment using Full Name
- B. Adjust the duplicate System Smart List filter value to Full Name
- C. Edit duplicate identification settings in the Admin panel
- D. Create a Smart List using the Full Name filter and the duplicate constraint
Answer: B
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/How-to-Handle-Full-Name-Duplicates/td- p/47687
NEW QUESTION 28
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
- A. All leads who are in the first stream of the program.
- B. All leads who have exhausted content in the entire program.
- C. All leads in the program with an engagement score higher than 5.
- D. All leads who have not exhausted content in the entire program.
Answer: B
NEW QUESTION 29
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:
Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?
- A. The attribute 'Region' will be updated. 'Profile Type' & 'Topics of Interest' won't get an update.
- B. All attributes will be updated.
- C. The attribute 'Topics of Interest' will be updated. 'Region' & 'Profile Type' won't get an update.
- D. The attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.
Answer: D
NEW QUESTION 30
On a People Performance report, how is timeframe restricted?
- A. Both a and c
- B. Created Date
- C. Sent Date
- D. Date of Activity
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036
NEW QUESTION 31
The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads' score?
- A. 0
- B. {{System.Reset}}
- C. = 0
- D. Reset
Answer: C
NEW QUESTION 32
A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.
Which course of action will allow both definitions to be incorporated?
- A. Implement a global scoring model that uses the weighted average of both of the provided scores
- B. Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region
- C. Implement a global scoring model incorporating the opinion of the most experienced VP of Sales
- D. Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region
Answer: A
NEW QUESTION 33
A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?
- A. Update lead acquisition program
- B. Update lead status
- C. Send the lead an alert
- D. Marketing suspend the lead
Answer: B
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Certification-Study-Group/Certification-Question/gpm-p/225351
NEW QUESTION 34
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?
- A. Use Basic filters
- B. Use ANY filters
- C. Use ALL filters
- D. Use Advanced filters
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Program- Fundamentals/ba-p/243293
NEW QUESTION 35
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?
- A. Email Blast
- B. Tradeshow Channel
- C. Webinar Channel
- D. Roadshow Channel
Answer: C
Explanation:
Explanation
NEW QUESTION 36
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
- A. A lead fills out a form on a landing page in the program.
- B. Admin Acquisition Program is automatically assigned to new leads.
- C. A lead needs to be sent to a CRM to receive an acquisition program.
- D. A lead is added to the CRM and synced to Marketo.
Answer: C
NEW QUESTION 37
Which form option is needed to use advanced thank you pages?
- A. External URL
- B. Another available landing page
- C. Form defined
- D. None
Answer: A
NEW QUESTION 38
How is Marketo different from an email service provider (ESP)?
- A. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
- B. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
- C. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
- D. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
Answer: D
Explanation:
Explanation/Reference: https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and-marketing- automation.html
NEW QUESTION 39
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
- A. Send Email > Wait 30 Minutes > Send Email
- B. Send Email > Wait 30 Minutes > Send Alert
- C. Send Alert > Wait 30 Minutes > Send Email
- D. Send Alert > Wait 30 Minutes > Send Alert
Answer: B
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Email+Auto-Response
NEW QUESTION 40
Which type of leads will receive a non-operational email?
- A. Marketable leads
- B. Blacklisted leads
- C. Unsubscribed leads
- D. Marketing suspended leads
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person- Receives-Email-or-Not/ta-p/250309
NEW QUESTION 41
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.
How can the URL of the landing page be changed?
- A. URL Tools > Edit URL Settings
- B. Landing Page Editor > Change URL
- C. Rename URL > SEO link
- D. URL Builder > SEO URL
Answer: A
NEW QUESTION 42
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.
Answer:
Explanation:
NEW QUESTION 43
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
- A. In the 2017 Customer Survey Reminder Program
- B. In the Admin Area
- C. In the 2017 Customer Survey Program
- D. In the Reports Folder
- E. In the 2017 Customer Survey Reminder 2 Program
- F. In the 2017-Customer Survey Campaign Folder
Answer: C,D
NEW QUESTION 44
An engagement program to promote a new online training series has two objectives:
A "Haven't Attended" objective to get people who have never attended to sign up A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
- A. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
- B. Two streams: one to add people to the program and the other to promote more new attendees
- C. Two streams: one to promote attendance and the other to encourage completion
- D. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
Answer: C,D
NEW QUESTION 45
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page.
Which rule logic should be used when setting up the Smart List?
- A. Use Basic filters
- B. Use ANY filters
- C. Use ALL filters
- D. Use Advanced filters
Answer: C
NEW QUESTION 46
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:
Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?
- A. The attribute 'Region' will be updated. 'Profile Type' & 'Topics of Interest' won't get an update.
- B. All attributes will be updated.
- C. The attribute 'Topics of Interest' will be updated. 'Region' & 'Profile Type' won't get an update.
- D. The attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.
Answer: D
NEW QUESTION 47
If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?
- A. Company Performance Report
- B. Company Web Activity Report
- C. Web Page Activity Report
- D. Landing Page Performance Report
Answer: B
NEW QUESTION 48
What is a reason to include a text version with an HTML one when sending an email?
- A. Text emails have higher delivery rates than HTML.
- B. Some email clients can only receive text emails.
- C. Including a text version makes it more likely for people to click.
- D. Text emails offer a better user experience than HTML.
Answer: C
NEW QUESTION 49
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?
- A. My Tokens
- B. Email Script
- C. Setup
- D. Smart List
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Example-Lead-Scoring-Programs/td-p/128792
NEW QUESTION 50
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Introduction to Marketo Certified Expert, MCE Exam
Certified Marketo Specialist, MCE Exam supports your deep experience in managing leads, lead habits, targeting, and personalization. To attempt the test after preparing with MCE Dumps, you must have industry experience. In a circumstance that involves an email with symbols, identify the correct and incorrect use of the symbols. Provided an image revealing a folder tree with a schedule and possessions, as well as folders below resources, identifying how tokens are likely to be inherited. Recognize the role of default values in tokens. Identify types of legitimate local tokens (my). Recognize the difference between using segmentation or many smart checklists. Determine the requirements for the use of vibrating materials. Recognize the type of control panel programs available, as well as the elements of each one. Recognize how to use different record customization alternatives, including custom columns, opportunity columns, and smart lists. Identify readily available settings for various reports, including deadlines, subscriptions, and export lines.- In one scenario, identify when to use each of the following types of records: individual effectiveness, individuals by revenue stage, people by status, email performance, email weblink performance, landing page effectiveness, program performance, company website activity, website activity, engagement flow performance, campaign activity, and project email effectiveness. Identify requests to correctly report the success, supply, and return on investment of marketing activities. Identify the events that should mark the guidelines as well as the values to accumulate. Determine the Marketo features that help understand the high quality of potential customers. In a situation where marketing has a BEGINNING QUARTER with sales, recognize the proper traffic action setting. Determine the Marketo attributes that allow sales to understand the behavior of a potential customer. If a score needs to be reset, determine the appropriate value.
MCE Exam Dumps, MCE Practice Test Questions: https://www.exams4sures.com/Marketo/MCE-practice-exam-dumps.html