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NEW QUESTION 28
In a decision strategy, in order to select the proposition with the highest propensity, you use a
- A. Switch component, and sort propensity from highest to lowest
- B. Priorities component, and sort propensity from highest to lowest
- C. Switch component, and sort propensity from lowest to highest
- D. Priorities component, and sort propensity from lowest to highest
Answer: B
NEW QUESTION 29
U+ Bank has a chat bot to service its customers. When customers initiate a chat, they are asked to describe the issue they would like to resolve. U+ Bank wants to increase customer satisfaction by assigning the support agent from the correct department to help the customer.
As a data scientist, you need to create a model which will predict the correct department based on the customer's input. To do this you build a_______________.
- A. Adaptive model
- B. Pegs machine learning model
- C. Text categorization model
- D. Text extraction model
Answer: B
NEW QUESTION 30
A company wants to capture the sentiment of relevant Twitter messages to allow its customer service representatives to concentrate only on the negative messages.
Sentiment refers to the general attitude of the author towards a subject and can be____________.
- A. Offensive
- B. Positive
- C. Absent
- D. Defensive
Answer: B
NEW QUESTION 31
What is the most accurate description of proactive retention?
- A. Enables business to respond to customers when they contact a call center
- B. Anticipates potential customer churn
- C. Enables the business to reduce the number of credit risk customers
- D. Simplifies the process of retaining customers
Answer: B
NEW QUESTION 32
A company uses a Monte Carlo data set containing customer information for testing. They want to extend the data model to include all credit card product usage data. Customers may have multiple cards.
To extend the customer data model with the credit card product usage data, you need to______________..
- A. add a Group
- B. merge customer and credit card data
- C. create a Provider
- D. add a Field
Answer: B
NEW QUESTION 33
When a new component is added to the strategy canvas, its Rank value will be
- A. Not set
- B. One higher than the current highest Rank
- C. 0
- D. 1
Answer: C
NEW QUESTION 34
Which data is usually not appropriate to be used as a predictor?
- A. Historical interaction data
- B. Usage data
- C. Customer zip code
- D. Customer name
Answer: C
NEW QUESTION 35
The implementation of Next-Best-Action must involve
- A. defining business issue and group hierarchy
- B. building a product catalog
- C. defining a prioritization formula using contact policies
- D. inclusion of third party predictive models
Answer: A
NEW QUESTION 36
A telecom company is interested in improving customer engagement on social media. However, there are hundreds of relevant messages posted every day, and it is not practical for customer service representatives (CSRs) to review and respond to all messages. Instead, CSRs should focus on negative messages.
What do you need to analyze the incoming messages?
- A. Predictive model
- B. Adaptive model
- C. Text extraction model
- D. Text categorization model
Answer: C
NEW QUESTION 37
What happens when you increase the performance threshold setting of an Adaptive Model rule?
- A. The number of active predictors increases.
- B. The number of active predictors may decrease.
- C. The correlation threshold decreases.
- D. The performance of the model is increased.
Answer: A
NEW QUESTION 38
evidence an assessment of its viability, the Adaptive Model produces three outputs: Propensity, Performance and What is evidence in the context of an Adaptive Model?
- A. The number of customers who exhibited statistically similar behavior
- B. The number of statistical bins used to evaluate the response
- C. The likelihood of a statistically similar behavior
- D. The number of customers who have responded to the modeled offer
Answer: D
NEW QUESTION 39
In a strategy defined in the "Retention" issue and the "X-Sell" group, you can import
- A. propositions from all groups under the "Retention" issue
- B. all propositions from the system
- C. propositions from "X-Sell" group
- D. propositions from the Sales issue
Answer: B
NEW QUESTION 40
Which Adaptive Model output is automatically mapped to a strategy property?
- A. performance
- B. score
- C. evidence
- D. propensity
Answer: C
NEW QUESTION 41
In a decision strategy, to import actions you use a(n)_____________________.
- A. Import data component
- B. Offer data component
- C. Proposition data component
- D. Data import component
Answer: D
NEW QUESTION 42
When executing a decision strategy, the dotted line arrow in a decision strategy means data is
- A. referenced by the component the arrow originates from
- B. referenced by the component the arrow points to
- C. copied to the component the arrow originates from
- D. copied to the component the arrow points to
Answer: B
NEW QUESTION 43
An online store is interested in increasing its revenues from cross-selling and wants to predict the acceptance rate of the offers presented on their website.
A customer's propensity to accept an offer increases when___________________. .
- A. similar offers were rejected by the customer
- B. the offer was rejected by similar customers
- C. similar offers were accepted by the customer
- D. the offer was accepted by similar customers
Answer: C
NEW QUESTION 44
The Prioritize component always outputs
- A. top 3 offers
- B. top 1 offer
- C. all eligible offers
- D. on arbitrary number of offers
Answer: C
NEW QUESTION 45
The decision components used on the strategy canvas can be individually configured Which function is available when configuring the Group By component?
- A. Multiply
- B. True if Some
- C. Average
- D. Divide
Answer: C
NEW QUESTION 46
The Filter component is used to filter________________,
- A. attributes
- B. adaptive models
- C. action
- D. customers
Answer: B
NEW QUESTION 47
According to Forrester, it is far more expensive to attract new customers than it is to prevent existing customers from leaving.
Which model type do you use to predict if a customer is likely to churn?
- A. Extraction model
- B. Categorization model
- C. Predictive model
- D. Adaptive model
Answer: C
NEW QUESTION 48
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