Exam Name: IBM Unica Campaign V8.5
Certification Provider: IBM
Corresponding Certification: IBM Certified Specialist
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Updated: Sep 18, 2026
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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Configuration and Setup | -
|
| Campaign Data Management | -
|
| Troubleshooting and Maintenance | -
|
| Integration and SSO | -
|
| Unica Campaign Core Functionality | -
|
IBM Unica Campaign V8.5 Sample Questions:
A user wants to use data from another table that shares the same Audience ID as the base table. To maintain system flexibility and performance this table should be mapped into Unica Campaign as a:
- A. fact table.
- B. dimension table.
- C. general table.
- D. base record table.
Correct Answer: B 🗳️
A customer has accidentally retired an offer in Unica Campaign. What is the fastest and simplest way a specialist can resolve this problem?
- A. Identify the offer that was retired, go into the system tables and reverse its status using SQL queries.
- B. Create a new offer by using the same offer template and attributes.
- C. Make a duplicate copy of the retired offer and a new offer code will be assigned.
- D. Reactivate the offer from the offer list within Campaign. It will maintain the same offer code.
Correct Answer: C 🗳️
A specialist is required to create an offer which can have multiple offer versions. While creating the offer template, what components need to be included to ensure that this is possible?
- A. Custom Cell attributes
- B. Parameterized Attributes
- C. Static Attributes
- D. Hidden Attributes
Correct Answer: B 🗳️
A Unica Campaign deployment on a UNIX operating system requires access to a customer data source in a Teradata Database. To access the Teradata data source, which database environment variable needs to be defined in the Campaign startup script?
- A. TD_DBHOME
- B. ODBC
- C. TD_DBPATH
- D. ODBCINI
Correct Answer: D 🗳️
A user variable is a convenient way to:
- A. group together a set of attributes.
- B. substitute a value into an expression or query so that it's not hard-coded.
- C. share a derived expression with other users for use in other flowcharts.
- D. build a complex expression using raw SQL.
Correct Answer: B 🗳️
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