Exam Name: IBM SPSS Predictive Analytics Sales Mastery v1
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| SPSS Product Portfolio | 35% | - SPSS Statistics - SPSS Decision Management - SPSS Collaboration and Deployment Services - SPSS Data Collection - SPSS Modeler |
| IBM SPSS Predictive Analytics Overview | 25% | - Market positioning and target industries - Value proposition and business benefits |
| Sales and Solution Selling | 25% | - Solution alignment to business needs - Customer use cases and pain points - Competitive differentiation |
| Licensing and Implementation | 15% | - Licensing models and editions - Deployment and integration basics |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Which organization is the best prospect for SPSS Statistics?
- A. A government institution looking to validate policy assumptions.
- B. An insurance company looking for new ways to retain profitable customers.
- C. A research group looking to craft multi-channel surveys.
- D. A retail chain looking to build predictive models.
Correct Answer: A 🗳️
Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?
- A. SPSS Data Collection
- B. SPSS Collaboration and Deployment Services
- C. SPSS Statistics
- D. SPSS Decision Management
Correct Answer: A 🗳️
Which SPSS product family is used primarily to test hypotheses that researchers already have in mind?
- A. Deployment
- B. Statistics
- C. Data Collection
- D. Modeling
Correct Answer: B 🗳️
Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?
- A. C&DS increases the reliability of analytical results.
- B. Automation and collaboration lead to enhanced productivity from analysts.
- C. IT can monitor and control C&DS processes without having to know analytic details.
- D. C&DS integrates with the existing enterprise environment.
Correct Answer: D 🗳️
Which statement is true about SPSS Modeler Premium?
- A. It leverages structured data only.
- B. It addresses all but one of the phases in the CRISP-DM methodology.
- C. It requires no programming experience to use.
- D. It leverages unstructured data only.
Correct Answer: C 🗳️
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