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Instant Download Salesforce : AP-214 Questions & Answers as PDF & Test Engine
- Exam Code: AP-214
- Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
- Updated: Sep 06, 2026
- No. of Questions: 102 Questions and Answers
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Studio | 12% | - Audience targeting and segmentation - Campaign management and optimization - Integration with advertising platforms |
| Topic 2: Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Copy Insights - Send Time Optimization - Einstein Engagement Frequency - Einstein Engagement Scoring |
| Topic 3: Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
| Topic 4: Journey Orchestration | 25% | - Activities and decision splits - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Entry sources and audience evaluation - Journey design and best practices |
| Topic 5: Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Topic 6: Interaction Studio | 8% | - Real-time interaction management - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules |
| Topic 7: Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobileConnect features and capabilities |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
How should an administrator update the "Do Not Track attribute" value after it has initially been set?
A. Respond to the email with the subject line 'Begin Tracking''
B. Use an API Call
C. Overwrite a subscriber's DoNotTrack settings with an import
D. Log a support case
Question 2
What are three out of-the-box product capabilities of Interaction Studio?
A. E-commerce point of sale features
B. Behavioral tracking of each visitor or customer with business context
C. A single customer profile that unifies data of each individual
D. Managing Direct mail campaigns
E. Machine learning and Al functionality
Question 3
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A. Journey builder
B. On the facebook ad channel
Question 4
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
A. Email
B. Region
C. Channel
D. Last Name
E. City
Question 5
Difference between inbox message and in app message.
A. Inbox message is displayed and stored in device in app message is displayed only 1 time
B. Inbox messages can be used only in los whereas in app message can also be used in android
C. Inbox message is displayed once but in app message is displayed repeatedly
Solutions:
| Question 1 Answer: B | Question 2 Answer: B,C,E | Question 3 Answer: A | Question 4 Answer: A,B,E | Question 5 Answer: A |
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