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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
B) Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
C) Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
D) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
E) Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

2. Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A) It prevents both the produce message and the deli message from being triggered in both places
B) So that even devices with Push Notifications turned off can receive messages triggered by the beacons
C) So that even devices with Bluetooth turned off can receive messages triggered by the beacons
D) They should always be set to High Transmit Power setting

3. What is true about Inbox message:

A) Alert+inbox consume 1 supermessage.
B) Contact owns the message not the device.
C) Device owns the message not the contact.
D) It can open any public url also and not only cloud page

4. What is the recommended maximum number of activities that should be on a single journey canvas?

A) 50
B) 100
C) 300
D) 10

5. Where are Topic Profiles configured for use in Command Center?

A) Social Studio Automate
B) Command Center Admin
C) Social Studio Engage
D) Social Studio Admin

Solutions: