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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A) The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
B) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
C) The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
D) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

2. What factors are involved in determining email deliverability?

A) Sender ID
B) CAN-SPAM
C) Domain Keys
D) Sender Policy Framework (SPF)
E) Whitelist

3. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create a completion action to assign to a lead queue when a high-value form is submitted.
B) Create an automation rule to assign to a group when the qualification criteria is met.
C) Create an automation rule to assign to a lead queue when the qualification criteria is met.
D) Create a completion action to assign to a group when the prospect reaches a score of 100.

4. Select available Social Posting Connectors

A) WhatsApp
B) Linkedln
C) Twitter
D) Zone
E) Tumblr
F) Facebook
G) Instagram

5. LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A) Identify attributes of the key accounts they want to target.
B) Convert all existing leads into contacts to tie to accounts.
C) Create all contacts as campaign members in one campaign.
D) Develop dynamic content based on lead fields.

Solutions: