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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A) Apply a permission set to the business unit
B) A Assign a role to the business unit
C) Disable the permissions directly within the business unit
D) Set default permissions with the restrictions on the business unit

2. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A) Facebook and Twitter
B) Twitter
C) Google and Facebook
D) Facebook

3. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
B) Create and apply folders with naming conventions in the current account to keep track of brand assets.
C) Create one child business unit for the other brands to share but apply folders and naming conventions.
D) Create child business units for each brand and nest another level of child business units for GEOs.

4. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A) Define a Subscriber -specific From Name.
B) Define a Sender Profile.
C) Define a Delivery Profile.
D) Define custom Reply Mail Management.

5. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A) Unique Contact email address
B) Primary key
C) Unique Contact Identifier
D) Subscriber ID

Solutions: