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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what option does a customer have if they want to run a flowchart but they do not want to output data or update any tables or files?

A) Run
B) Test Run
C) Scheduler Test Run
D) Sample Run

2. What does a customer use in Unica Campaign to create flowcharts that transforms data required across campaigns; produces Unica PredictiveInsight input files; contains strategic segments?

A) Segments
B) Extract
C) Snapshots
D) Sessions

3. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?

A) Segmentation
B) Switching
C) Filtering
D) Mapping

4. What information is used to determine if response data in Unica Campaign should be recorded?

A) Response codes
B) Attributes of Interest, ID information, and Response codes
C) ID information
D) Attributes of Interest

5. In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?

A) To maintain the IDs in the cell.
B) To allow for consistency and efficiency for reuse.
C) To produce a recipients list.
D) To track customer responses.

Solutions: